Please determine the best use of the ARPA funding for your tourism efforts. 需求会有所不同, so it is imperative to quickly begin planning discussions so you can maximize the use of these funds for your destination.
All expenses should be used to support economic recovery from the COVID pandemic or the resulting negative economic effects.
Documentation: No matter how you choose to use the funding, 任何决策的文件将是关键.
These lists are extensive and represent the most common types of expenses, 但它们并非包罗万象. Even though an item may be found in a list, it does not guarantee reimbursement.
All questions 百老汇会员注册 eligible or ineligible items must be directed to (电子邮件保护).
符合条件的费用
营销策略
Fees or expenses related to strategic 市场营销 actions or methods that promote your destination.
- 广告
- 付费社交媒体
- 电视(广播和流媒体)
- 广播、播客和流媒体音频平台
- 品牌合作/赞助内容
- 户外(广告牌、公交、数码等.)
- 数字视频和横幅
- 包括 维吉尼亚州.org展示广告
- 包括 弗吉尼亚旅游电子邮件营销计划
- 印刷广告
- 包括 弗吉尼亚旅游指南广告
- 搜索引擎营销和/或谷歌AdWords
- 熟悉旅游和活动
- 媒体/新闻
- Including expenses for hosting, transportation, lodging, meals, activities
- 欢迎中心游学团
- Tour Buyers/Meeting Planners/Sports Rights Holders/AAA Counselors
- 媒体/新闻
- 影响力营销
- 包括影响者事件,内容创建,FAMs
- 与举办游客中心研讨会有关的费用
- 消费者的事件
- Must be organized for the purpose of attracting visitors to the destination
- Booth rental and participation fees associated with registration for trade shows for Domestic Sales & 营销显示
营销服务
必须通过第三方供应商进行. Internal staff time and employee payroll are not eligible expenses.
- 付费媒体管理
- 媒体推广
- 新闻发布服务
- PR agency services for media inquiries related to tourism promotion
- 内容创作
- 创意设计/活动制作
- 包括 photography, videography, graphic design and printing services.
- 包括 production expenses for photo and video shoots, like talent or staging
- 包括 design and production expenses for local visitors guides, attractions guides and brochures.
- 包括 design and production of tradeshow display units that will be used in conjunction with travel promotions at travel and trade shows.
- Website Development/Updates that were not previously planned or necessary prior to COVID
- 托管和维护费用不符合条件
- 市场研究或经济影响分析
- 重点努力支持增加访问量
- Directly supporting campaign development to attract visitors and drive tourism expenditures to support economic recovery
- Measuring the use of ARPA recovery funds to support tourism recovery
旅游产品/开发
Fees or expenses must be related to bringing new and innovative products, 经历, 或者与旅游相关的服务. Making more products available to tourists will encourage new and repeat visitors. 符合条件的 projects must be completed and fully available for use to the consumer by the ARPA deadline. Project must be able to prove support of economic recovery by attracting new travelers.
- Tourism Development Projects that will increase visitation to a locality
- Tourism development projects identified by communities participating in 开2.支持经济复苏的计划.
- 认证旅游信息 中心增强或更新,增加访问者 awareness and/or promote visitation of the locality or region.
Localities that have specific tourism development project questions should consult with Horne ((电子邮件保护)),后者可提供更多资料.
不合格的费用
ARPA funds must be used for new projects geared at increasing visitation. ARPA funding cannot be used to supplant or replace a locality’s existing tourism funding commitment for existing DMO budgets, 市场营销和/或人员配置.
- 行政成本,工资成本
- 追溯支出
- 百老汇会员LOVEwork创作
- 请使用 LOVEwork报销计划 用你现有的一般预算资金.
- 报名费 维吉尼亚州 Welcome Centers and Safety Rest Area 伙伴关系营销 广告 Program
- Partners are encouraged to participate with their existing general budget funds, 但ARPA的资金可能不会用于VTC的PMAP计划.
- 百老汇会员行业广告合作课程
- Partners are encouraged to participate with their existing general budget funds, 但ARPA的资金可能不会用于百老汇会员的年度合作社. 百老汇会员制定了额外的 付费媒体节目 特别是ARPA的资金.
- Participation fees for VTC Domestic Sales client events and programs
- Partners are encouraged to participate with their existing general budget funds, but ARPA funds may not be used for VTC’s Domestic Sales co-op opportunities.
- 税收净额减少
- 养老基金存款
- 旅游教育注册
- Hosting and maintenance fees in association with website development
- Industry event registrations such as VA-1 Tourism Summit
- Registrations or expenses related to award ceremonies, fundraisers or political events
- 维护费用
- 旅游总体规划制定或战略规划
- 一般基础设施成本,如水或下水道
- 应急基金或财政储备
- 促销产品
- 奖金
- 购买或生产用于转售的物品
- 取得土地或建筑物
- 偿还债务
- Ads or content that appear on a political or unsavory website or publication, 由职训局酌情决定
- 个人防护用品
- Purchase of alcohol for meetings, events, sponsorships, etc.
- 旅游发展融资方案